How To Self Publish a Children’s Book: A step-by-step guide

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Publishing a children’s book can seem daunting, but we’re here to help! Follow our 10-step guide on how to self-publish a children’s book to bring your idea to life.


Self-publishing a children’s book can be a rewarding and fulfilling experience, but it can also be challenging. With the right tools, resources, and know-how, you can create a successful self-published children’s book that will captivate young readers and make a lasting impact.

Here’s a comprehensive guide on how to self-publish a children’s book:

1. Develop a concept and storyline

The first step in creating a children’s book is to come up with a concept and a storyline that will engage and entertain your target audience. Consider what children would find interesting and what kind of story will hold their attention. Think about the themes, characters, and setting of your book and how you can make them unique and appealing to young readers.

2. Create an outline

Once you have a concept and a storyline in mind, create an outline that breaks down your story into its various parts. This will help you ensure that your story is cohesive and that you haven’t forgotten any important elements. Your outline should include the introduction, setting, characters, events, and conclusion of your story.

3. Write the first draft

With your outline in place, it’s time to start writing the first draft of your book.

Write as if you’re telling the story to a friend and don’t worry too much about making it perfect just yet. The goal of the first draft is to get your ideas down on paper and establish the foundation for your book.

The hardest part of the process is often looking at the blank page. Start writing and get your idea on paper. Fine-tuning can come later.

4. Revise and refine your draft

After you’ve completed the first draft, it’s time to revise and refine your book. Read through your book and make any necessary changes to improve the flow, pacing, and overall structure.

Consider the feedback of trusted beta readers, such as friends, family, or writing groups, to help you identify any areas that need improvement.

Don’t be afraid to ask for honest feedback.

5. Illustrate your book

Once your book is complete, it’s time to think about illustrations. This is one of the most exciting parts of creating a children’s book. Children’s book illustrators are some of the most creative and talented artists in the world of books.

Children’s books require illustrations to bring the story to life and make it more engaging for young readers. There are several options for creating illustrations, including hiring an artist, using stock images, or creating your own illustrations. Consider your budget, time constraints, and artistic skills when deciding which option is best for you.

Don’t skimp on this aspect of the process. The look of the book is nearly as important as the text, especially for your eventual readers — children!

6. Format your book

Now that you’ve written and illustrated your book, it’s time to format it for publishing.

This includes creating a cover, selecting a font, and determining the layout of the text and illustrations. There are several tools and resources available to help you format your book, including templates, online formatting services, and software programs like Adobe InDesign or Microsoft Word.

If it’s within your budget, hiring a book designer or publishing service can benefit your book greatly by helping with formatting. If you wish to turn your book into an e-book as well, a designer can format your book to shine on tablets.

7. Proofread and edit your book

Before you publish your book, it’s important to proofread and edit it to ensure that it’s free of typos, grammar errors, and other mistakes. Consider hiring a professional editor to help you catch any mistakes that you may have missed.

8. Choose a platform for publishing

Once your book is ready, it’s time to decide how you are going to publish and where you are planning to sell your book.

Authors with an established community where they will be able to market and sell their book can do so with the help of their own social media, website and word-of-mouth sales. Amazon also allows authors to sell their books through their seller central program, which handles storage, shipping, handling and payment for a monthly fee and a commission per book.

At this point authors need to decide if they will print in bulk via an off-set printer or through a print-on-demand service.

Related: Printing in China vs Print on Demand

9. Publish your book

Once you’ve chosen a platform, it’s time to publish your book. Follow the instructions provided by the platform to upload your book, set your price, and create your book description. Be sure to preview your book on different devices to make sure that it looks the way you want it to.

10. Market your book

Now that your book is published, it’s time to start marketing it. Here are some ways to get the word out and reach your target audience:

a. Utilize social media: Share your book on social media platforms such as Facebook, Twitter, and Instagram to reach a wider audience. Consider joining online communities and groups related to children’s books to connect with potential readers and promote your book.

b. Host a book launch: Host a launch event to celebrate the publication of your book and reach out to friends, family, and potential readers. You can hold the event in a local bookstore, library, or community center, and consider offering free copies of your book to attendees.

c. Reach out to bookstores: Contact local bookstores and libraries to see if they would be interested in stocking your book. Offer to do a book signing or reading to help generate interest.

d. Participate in book fairs and festivals: Participate in local book fairs and festivals to showcase your book and reach potential readers.

e. Offer free copies: Consider offering free copies of your book to teachers, librarians, and bookstores to help generate interest and reviews.

f. Offer special promotions: Consider offering a special promotion, such as a discount or a giveaway, to help generate interest in your book.

g. Ask for reviews: Ask friends, family, and readers to leave reviews of your book on platforms such as Amazon and Goodreads. Positive reviews can help increase visibility and attract new readers.

By utilizing these marketing strategies, you can reach your target audience and help your book find success.

In conclusion, self-publishing a children’s book can be a rewarding and fulfilling experience, but it requires careful planning, preparation, and effort. With the right tools, resources, and know-how, you can create a successful self-published children’s book that will captivate young readers and make a lasting impact. Good luck, and happy publishing!